Stuffed vegan cookie idea Floozie Cookies appears to be like to journey from London throughout the Atlantic as a part of its new enlargement plans concentrating on the US and Canada. With the assistance of franchise developer Oakscale and in partnership with hospitality company TGP Worldwide, founder Kimberly Lin needs to interrupt into these giant cookie markets.
Knowledgeable pastry chef since 2007, Lin labored in numerous eating places and whereas she beloved the array of desserts she created, her thoughts at all times got here again to cookies. “I’ve labored the spectrum of eating places with actually barefoot surf shack to five-star luxurious deluxe, and the quantity of labor you place in is astounding,” she stated. “It hit me that sure a petit gateau may be very technical and expert, however I believe you will get the identical pleasure out of consuming a cookie as that petit gateau, and possibly extra.”
Whereas London has a big vegan market, Lin seen there weren’t many locations providing an indulgent cookie. Oftentimes, the cookies would produce other dietary restrictions (resembling low sugar or gluten free), and flavors would mirror each other.
“Every part simply tasted like sticks and filth,” stated Lin. “You couldn’t discover a very nice cookie that was only a cookie, even when it was plant-based.”
Working with Simon Wright, founding father of TGP Worldwide, Lin opened her first pop-up for Floozie Cookies in September 2020 Covent Backyard, London, a procuring and leisure space. As Floozie noticed extra success, Lin started to open extra pop-ups and finally one everlasting location in Covent Backyard. TGP additionally opened a location in Dubai, and one is within the works for Cairo, Egypt.
Regardless of solely having two areas open, Lin and the Oakscale workforce want to break into the North American market.
“The cookie market within the U.S. is completely large. I imply there’s cookie wars occurring,” stated Lin. “It’s a scorching time to hit the market.”
Associated: Specialty Cookie Franchises Chase Progress—and Their Opponents
Oakscale acquired concerned when Ryan Durishin, vp of improvement and beforehand with TGP, introduced over the information concerning the firm. When he was with TGP, Durishin targeted on bringing manufacturers the U.S., so “this appeared like a pure model to usher in” from his portfolio, he stated.
Oakscale, which can also be doing franchise improvement for Dogdrop, PetWellClinic and Xpresso Delight, will focus its efforts on the U.S. whereas TGP will pursue extra worldwide enlargement.
To assist generate model consciousness and appeal to potential franchisees, the advertising and marketing technique will spotlight what makes Floozie Cookies distinctive: the stuffed cookies, with fillings resembling chocolate ganache, caramel or jam, in addition to rotating seasonal flavors.
“We really feel that specializing in the vegan product and likewise the demographic is essential,” stated Durishin. “We’re not overly boisterous about Floozie being vegan, however as an alternative on being that everyone can get pleasure from it.”
Goal markets embrace California, New York and Oregon within the U.S., together with Toronto and Lin’s dwelling of Vancouver. The shops can have a small footprint—round 1,000 sq. toes—and the preliminary funding vary for a single retailer is $195,000 to $464,000.
“I’d think about we’re not going to focus on the center little bit of America immediately, however you by no means know,” stated Lin. “We’ll go the place the demand is.”
Associated: Vegan Franchises Angle for Share of U.S. Dessert Market