December 3, 2023


Rich Inside You

How you can repurpose social media content material

9 min read

Need to know how one can repurpose social media content material? Creating social medic content material generally is a time-consuming exercise. You’ve bought to consider what you need to create after which take pictures, report movies, make graphics, and write captions. The time it takes to create one social media submit can shortly rack up. After which that submit lives for wherever between a day to every week relying on the social media platform you posted on.


That’s the reason it’s so necessary that you just don’t spend all that point making a submit as soon as after which it go to the social media graveyard. As an alternative, you’ll want to learn to repurpose social media content material so you’ll be able to maximise the life, and influence, of the content material you create. Carry on studying to learn the way to repurpose social media content material.


How to repurpose social media content - Pin

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Step 1: Establish the social media content material you’d wish to repurpose

The actual fact is you aren’t going to repurpose each single social media submit that you just create. You need to be repurposing the nice content material and the content material that may make sense once more sooner or later.


For instance, you may need created some nice content material round a subject that was trending and due to this fact it gained’t make sense to submit that once more sooner or later.


When figuring out social media content material to repurpose you’ll need to have two classes: evergreen and seasonal. Evergreen content material is content material that may be posted at any time of the yr and will likely be related. For instance, in my enterprise, I’ve a weblog with a whole bunch of weblog posts and lots of are how-to in model. Whether or not a enterprise proprietor reads that weblog submit this week, subsequent month, or subsequent yr it’s nonetheless related. Due to this fact, any social media content material I create that hyperlinks to a how-to weblog submit I can categorise as evergreen content material for repurposing.

You could find out extra about evergreen content material in my newbie’s information to evergreen content material. 


In distinction, some content material is seasonal and solely is sensible at a sure time of the yr. Nevertheless, seasonal content material can typically be used once more subsequent yr. For instance, I work with monetary coaches and repair suppliers. Within the UK the sixth April marks the start of a brand new tax yr from a private earnings perspective. Due to this fact any content material that’s created to make the start or finish of the tax yr will be reviewed, with presumably a couple of amends, the next yr.

You could find out extra about seasonal content material in my newbie’s information to seasonal content material.


Taking the time to establish the 2 several types of posts is vital as you’ll be increase two banks of content material: one you should utilize each time and one for content material that may solely be used at particular occasions all year long.




With out a stable content material technique, it’s straightforward to spend a lot of money and time and see little outcomes. As an award-winning content material marketer, who does all of my very own advertising, and a Chartered Marketer, with over a decade {of professional} advertising expertise, I’m capable of make content material with a stable technique to make sure gross sales, however in a contemporary means that may reduce by way of right now’s busy on-line world.

And the perfect bit is it doesn’t must take eternally.  The truth is, I run content material technique days (evergreen content material and launch content material) so you will get an overarching content material technique after which a launch or 3-month content material plan in simply in the future.

To seek out out extra about my Technique Days click on right here.

Undecided what open is finest for you? E-book a free, non-obligation, introduction name right here. 


Step 2: Weave repurpose content material into your social media content material plan


The rationale why I like to recommend having 2 clear banks of content material (evergreen and seasonal) is in order that it’s straightforward if you end up planning your content material to see the alternatives so as to add in repurposed content material slightly than all the time creating one thing new.


I extremely suggest that you’re planning your content material at the very least on a weekly foundation and ideally a month-to-month foundation. If you get to the purpose the place you might be planning content material on a month-to-month foundation you’ll be capable of take a look at the month forward, evaluate any key dates (whether or not for what you are promoting or on the planet) after which begin placing a plan collectively.


Now whether it is October and you’re a monetary educator that desires to do an enormous concentrate on making ready to not overspend for Christmas then by planning for the entire month you’ll be able to take a look at your banks of content material that may be repurposed, resolve which of them to repurpose after which add in different content material round that.


To be clear at this stage you aren’t making your entire content material a month prematurely. The goal is to plan for the month so you will have a top level view of what you might be posting on what channel and what the main focus is.


Planning on this means is not going to allow you to maximise the quantity of content material you repurpose, however may even allow you to then strategy your content material creation course of in a extra environment friendly means.


Not at the moment planning your content material prematurely? To take advantage of repurposing your content material you’ll want to begin content material planning. Obtain a free copy of my content material advertising plan workbook by placing your particulars within the type beneath.

Step 3: Repurpose your social media content material

To repurpose social media content material you’ll want to think about two issues: the platform the content material will likely be posted on and the world now. Will probably be simpler for me to elucidate this with an instance.


It could be that you’ve created content material on Instagram for years and also you need to repurpose your content material. Now because of the adjustments on Instagram it could possibly be that through the years the format of your content material has modified. For instance, you may not need to submit a static graphic with a quote from 2020 in your feed right now. Nevertheless, the caption would possibly nonetheless completely work so that you resolve to create a reel with the quote and use the identical caption. That is an instance of repurposing your social media content material primarily based on the platform and the time of posting.


In relation to repurposing your social media content material there are a couple of pretty commonplace methods to repurpose.


Choice 1: Reuse your content material in its entirety

The primary strategy to repurpose social media content material is to submit precisely the identical factor. You are able to do this both on the identical social media platform or on one other platform. For instance, if in case you have created {a photograph} and caption submit that’s straightforward sufficient to repurpose throughout Fb, Instagram and LinkedIn. And if in case you have created a short-form video that’s straightforward sufficient to repurpose throughout Fb, Instagram and TikTok. I discuss extra in regards to the strategy of repurposing short-form video right here.


Now the considered reposting the very same content material could appear to be dishonest, but when it labored properly as soon as why make life tougher than it must be? The truth is just a small share of your followers can have seen your content material the primary time round and in case you submit it at the very least a month later they’ll have in all probability forgotten then noticed the submit anymore. And even when they bear in mind seeing it, it reinforces that that is what you might be an skilled in, what what you are promoting helps with and many others.


Choice 2: Reuse the visible asset however change the caption

The second strategy to repurpose social media content material is to submit precisely the identical visible ({photograph}, graphic, video and many others), however change the caption. It could be that you’ve {a photograph} that you just love otherwise you created a video that took some time to edit so that you need to actually get essentially the most out of it. In that case, you’ll be able to take a look at altering the caption. Now you will have the choice of tweaking the unique caption or finishing ranging from recent.


This can be a nice strategy to make use of if you end up shifting content material throughout platforms. For instance, if in case you have a short-form video that you just initially posted on Instagram, Fb or TikTok you would possibly now be deciding to repurpose the video as a Pinterest Pin. The unique caption could be too lengthy for Pinterest however by altering the caption you’ll be able to make sure the video has one other life (and on Pinterest that life is for much longer than on a social media platform).


Choice 3: Reuse the caption however create a distinct visible (or don’t have any visible)

The third strategy to repurpose social media content material is to submit the very same caption, however use a distinct visible or don’t have any visible (if you’re on LinkedIn for instance). This strategy is nice if you’re a wordsmith, otherwise you paid for somebody to put in writing some content material for you, and also you need to get essentially the most out of the phrases. The actual fact is because of the scrolling nature of social media most individuals usually tend to have remembered seeing {a photograph} or video than what you really wrote in a submit. By creating a brand new visible for an outdated caption the fact is most individuals will assume it’s a completely new submit, however you’ve needed to do considerably much less work!


This can be a nice strategy if you’re redoing a launch and also you had posts that carried out properly beforehand. You may clean up the property, however not have to put in writing new copy. That is additionally an amazing strategy if in case you have paid for a copywriter or ghostwriter and need to make these phrases work as arduous as potential.



That’s it. You now know how one can repurpose social media content material.


The truth is repurposing social media content material isn’t arduous. The truth is, it’s simpler than creating new content material, however many enterprise homeowners are caught on the treadmill of continually creating new content material that they by no means assume to repurpose.


The hot button is to construct a course of in your content material repurposing. You should definitely be creating these two banks of content material that may be repurposed after which make sure you evaluate these banks once you wish to create content material for the following week, fortnight, or month.


There actually is not any must continuously be creating new content material and hopefully, now you’re feeling higher ready to begin often repurposing social media content material.


Let me know within the feedback what your largest aha second has been.



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