Mosquito Squad’s new vp of strategic development sees the franchisor’s companies as a public well being necessity. “They’re protectors of public well being,” Kurt Vandock stated. “It’s so simple as that.”
Whereas he’s new to Mosquito Squad, Vandock’s background in public well being is what attracted him to the corporate within the first place. Vector illnesses unfold by mosquitos trigger not less than 725,000 deaths globally on common per 12 months.
Pest management is a typical follow, with some metro areas dropping larvicide in stagnant water, spraying and using different techniques to cut back biting bugs. Mosquito Squad prides itself on going outdoors the norm relating to controlling pests.
When Vandock was serving as the pinnacle of public well being for Bayer, the franchise stood out from the get-go. “Individuals all the time say that tradition eats technique for breakfast, however Mosquito Squad has a incredible tradition that’s modern out there,” he stated.
The model’s modern method is extra specialised, stated Vandock, who joined the corporate this month. As an alternative of a broad-spectrum larvicide, which may presumably hurt different bugs within the surroundings, Mosquito Squad makes use of varied strategies focusing on particular species. As Vandock put it, “Controlling mosquitos in Ohio to out west within the Rockies may be very completely different.”
Franchisees are inspired to know their neighborhood and its wants. They do what purchasers want, and that doesn’t all the time imply eliminating the pest inhabitants—simply making it extra snug for the folks, pets and livestock that reside there.
“We all know simply by establishing relationships with our communities that the usual methods of doing issues is probably not the perfect,” stated Vandock.
When trying to find these new operators, highlighting the distinctive facets of Mosquito Squad is vital, particularly their sustainable companies, Vandock stated. Pests aren’t going away, so there’s all the time enterprise, however that’s not all sustainable means. As part of its tradition, the corporate focuses on impacting the surroundings as little as attainable whereas sustaining public well being.
That tradition additionally offers all of the coaching and experience for brand new operators to make the most of, Vandock stated. Getting them ready for his or her territory is a part of the coaching.
“Part one is listening to and understanding your buyer and people franchise house owners that we’ve got within the system as we speak,” stated Vandock. “Mosquito Squad has that constructed into their ethos.”
In 2018, the idea was specializing in some worldwide growth into Indonesia, Kenya and the Caribbean to call a couple of.
Associated: Investor Exit Triggered Mosquito Squad Sale
Jef Flournoy, vp of franchise improvement, stated the corporate had “tabled worldwide growth” for the reason that begin of the COVID-19 pandemic.
Vandock stated the model is specializing in the unfold of mosquitos and their illnesses comparable to dengue and zika in the US as they transfer additional north.
“The mosquitos have discovered a method to make our enterprise worldwide by transferring these worldwide illnesses proper right here,” he stated. “Nobody would have thought that aedes aegypti,” the yellow fever mosquito, “can be throughout the Mason-Dixon line, however right here it’s.”
A part of Authority Manufacturers, additionally the franchisor of Monster Tree Service, Benjamin Franklin Plumbing and different residence companies ideas, Mosquito Squad has greater than 220 areas.